Case study: Launch.ed

Launch.ed is the University’s support service for our entrepreneurs. It offers advice and support to staff, students and recent alumni to help them launch start-up or spin-out companies.

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A robot controlled by children plays with a football

With one-to-one advice, workshops, bootcamps and competitions, Launch.ed helps turn ideas  into commercial enterprises.

While studying for his PhD in robotics,  Alexander Enoch was looking for a robot toy for his niece. He was frustrated to find that there was not an affordable robot on the market for an entry-level enthusiast or child, and he set out to create one.

With support from Launch.ed, and after many prototypes, Marty the 3D-printed walking robot was born and Alexander established Robotical Ltd. Alexander has won several awards, including the Innovation Cup at Launch.ed’s 2015 Inspire Launch Grow Awards.

Marty’s unique design means a robot that can walk, turn, dance, kick a ball and more can be produced at low cost. He is controllable by phone and his functionality is expandable. He is perfect for helping people learn about  programming, electronics, mechanical design, 3D printing and robotics.